Services · Media
Paid social with a rotation, not a single ad left to die.
Meta and TikTok are creative channels with a media bill. We staff both sides.
Paid social fails when one static sits in an ad set for eleven weeks, or when the pixel is the only measurement and the pixel is wrong. We treat creative as inventory. It rotates. It gets killed. It gets replaced on a calendar, not when someone “has a feeling”.
Audiences are built from your data first: site visitors who consented, buyers, enquirers. Broad is a tool, not a religion. We will not stack seventeen lookalikes that all cover the same people.
Landing pages still matter. A social click that arrives on a homepage with no mention of the ad is a wasted click. We write or specify the destination as part of the buying job.
Weekly notes include which concepts ran, which stopped, and what we will cut next. Frequency is in the pack. So is the cost of a result you actually wanted.