Services · Proof
Measurement a finance director can read.
Spend, results you named, what we changed, and whether the tags still match the banner.
We would rather under-report a week than invent a conversion that makes the account look clever. Phone and form quality is sampled. Modelled numbers are labelled.
The stack is usually: a lawful banner, tags that obey it, GA4 or the analytics you already have, and the ads platforms taking only what they are allowed. We do not add a pixel because a sales deck said so.
Reconciliation means: ads said X, the CRM or till said Y, and we can explain the gap without poetry. If we cannot, the pack says we cannot.
Delivered: a tracking map, a working banner that matches the tags, and the monthly ledger. See also the journal note on what belongs in a pack.