Four retainers. Mix them or take one.

Search, Shopping, demand gen, paid social and short-form video where the offer can support it. One person owns the structure: campaigns, negatives, audiences, budgets and the weekly cut list. You will know their name before the first pound is spent.

We do not run “always on” for its own sake. If a campaign cannot explain itself in a sentence, it is paused. Creative rotation is scheduled, not left to the algorithm to invent a story after the fact.

Delivered: account rebuild or tidy, query and audience hygiene, a testing calendar, and the monthly ledger. You keep admin on the accounts.

Indexation, internal linking, titles, and pages written for queries that already imply a purchase. We will not spend a quarter chasing a vanity head term if the money is in the long tail you can actually win.

If the site is slow, blocked, or duplicating itself, we say so before anyone writes a blog. Content is briefed against a query, an offer, and a page that already has a job — not against a word-count target.

Delivered: a crawl of issues that matter, a query map, on-page work, and a writing list with owners. We will tell you when SEO cannot move the needle inside a quarter.

Still and short-form work produced against the offer. No moodboard without a live URL. Landing pages are instrumented — form, call, checkout — before they are advertised. We will not buy traffic into a page that cannot convert and call it “learning”.

Copy is specific: what you sell, who it is for, what happens next. We do not write fake scarcity clocks or testimonials we cannot stand behind.

Delivered: a small set of concepts, a landing or landing change, and a kill/keep note after the first test window.

Consent-aware tagging, conversion reconciliation, and a monthly ledger. If you have a cookie banner, the tags must obey it. Ours does — necessary only until the visitor says otherwise.

We would rather under-report a week than invent a conversion definition that makes the account look clever. Modelled conversions are labelled as modelled. Phone and form quality is sampled, not assumed.

Delivered: a tracking map, a working banner that matches the tags, and the monthly pack. Lifecycle email is available where the list is lawfully held. We will not buy lists.