Google Ads, bought by someone whose name you will know.

Google Ads is still the shortest path from a query to an offer, provided the account is not a museum of leftover campaigns. We take admin on your existing account — not a manager login you cannot enter — and we read the last ninety days before we touch bids.

The first job is usually hygiene. Query reports full of jobs you do not do. Shopping titles that describe the warehouse, not the product. Conversions that fire on thank-you page views and on button clicks. Until that is honest, more budget is not a strategy.

Structure follows the offer, not a template we reuse. Brand, non-brand, and Shopping are split when the data supports it. We will not run fifteen campaigns to look busy. One named buyer owns negatives, ad strength, and the weekly cut list.

You receive the same numbers we use internally: spend, results you defined, cost per qualified enquiry or order, and a plain sentence on what we believe. Modelled conversions are labelled. Platform names are tools, not a partnership we are selling.

Fit: operators who already sell something and can name a margin or a job value. Poor fit: “just get us to page one” with no landing page and no one answering the phone.