Shopping starts in the feed, not in the bid.

Shopping is a feed product wearing an ads interface. If the title is a SKU, the price is stale, or the margin cannot carry the click, the campaign will look clever in the interface and poor in the warehouse.

We rebuild or tidy the feed with merchandising, not with a plugin default. Weak SKUs are excluded. Strong titles get the budget. Reporting goes to finance as cost per fulfilled order, not ROAS as a vibe.

Diagnostics that actually matter: disapprovals, item updates, and the overlap between branded Shopping and text brand campaigns. We will not run both at full tilt without a reason.

This work is for catalogues with real stock and a delivery promise you can keep. It is not for a ten-product dropshipping test with a three-week lead time you have not told the visitor.