Practice
A ledger, not a slide opera.
If the pack needs a live performance to make sense, it is not a pack.

The monthly pack is written for a train: spend by channel, results you defined, cost of those results, what we changed, what we left, what we will test, and whether tracking still matches the banner.
Weekly notes are shorter. What changed. Why. What we will not touch yet. If nothing changed, we say so.
Calls are with the buyer and the person who wrote the pack. There is no separate account manager translating the work into a theme.