Practice
Month to month, after a 60-day setup.
No annual lock-in to “unlock” the work. Fees quoted after the audit, because thin and mature accounts are not the same job.
We do not publish a rate card. A messy Shopping account with a broken feed is a different job from a tidy Search account that needs a second market. The audit exists to price the work honestly.
After sixty days of setup, the retainer is monthly. Thirty days’ notice either way. Media spend sits in your accounts and is not marked up as a mystery.
If a channel should be paused, we pause it. Keeping a line item warm so the retainer looks busy is not a service.