Practice
The process is access, then honesty, then spend.
We do not start with a moodboard. We start with admin on the accounts you already own.

Day one is credentials, not colour palettes. Ads, analytics, the live site, forms, phones, CRM. We write down what is measurable and what is currently a guess. If consent is broken, that is the first line of the audit — not a footnote.
Days 15–30 are the plan you approve: mix, offer, audiences, landing work, testing calendar. Days 31–90 are buying and weekly notes. After that, month to month with 30 days’ notice.
The process is designed so you can fire us without losing the account history. That is a feature. Agencies that hide spend in a manager account are selling you a hostage situation.