Services · Proof
GA4 with a small event list you can defend.
Key events should mean money or a qualified enquiry. Everything else is noise you will argue about later.
GA4 fails when everything is a key event. We implement a short list: purchase, booked job, qualified form, maybe a call event if you can take the call. Scroll depth is not a conversion.
Consent mode is configured to match the banner. Rejected traffic is not silently re-tagged. Explorations we actually use are saved; the rest of the interface can stay closed.
Linking to Google Ads is done so that the conversions you import are the same ones in the pack. Duplicate conversions from a second tag manager are hunted down.
We will work with what you have. We will not migrate you onto a new analytics religion in week one unless the old one is lying.