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Technical SEO is the site getting out of its own way.
If Google cannot fetch a clean URL, no amount of blogging will help. We fix that before anyone writes an “ultimate guide”.
Indexation, canonicals, parameters, robots, sitemaps, and the duplicates your CMS invented. We look at what is actually in the index, not what the plugin dashboard claims.
Speed is a threshold, not a religion. We will chase the requests that block rendering on a phone. We will not rebuild the stack to win a laboratory score while the form is still broken.
Hreflang, pagination, and JavaScript rendering are handled when they exist — not invented to bulk a proposal. Most SME sites need fewer tricks and fewer leftover query strings.
You get a punch list with owners: us, your developer, or your platform. Items we cannot change, we say so.