Practice
Why this desk, and not a pod.
A name on the ticket. Accounts you can still enter. A pack finance can read.
You hire Marketing Events Limited if you want the person buying the media to be the person on the call. You hire someone else if you want a layered “pod” and a quarterly theatre.
Three practical differences: admin stays in your accounts; consent and tags are treated as the same job as buying; the retainer does not require an annual lock-in to begin.
The company is not a shell invented last week — Marketing Events Limited, 12480079, Copper Room, Salford. We put that in the footer because it should be easy to check.