Services · Media
Video only when the offer can stand a longer look.
We buy YouTube when there is a reason to watch, a page to land on, and a conversion that is not a view.
YouTube is expensive attention. It is worth it when the product needs a demonstration, a founder, or a three-step explanation that a still cannot do. It is not worth it as “awareness” with no destination.
We brief six-second and longer cuts against the same offer as Search. Frequency caps exist. Placements that embarrass you are excluded. Views are not conversions unless you sell views.
Creative fatigue shows up faster on video than on text. We plan a second concept before the first one airs, not after the CPM has already told you.
If you only have a logo sting and a stock handshake, we will tell you to spend the money on Search until there is something to watch.