Sectors
B2B: qualified enquiry, not a form mountain.
We buy terms your sales team will actually take, and we will sit with that team before we scale.

B2B retainers die when marketing celebrates MQL volume and sales celebrate nothing. We sit with whoever takes the meeting before we buy another click.
Search is usually a small, expensive set of terms. LinkedIn can be in scope if the offer is clear and the audience is not “all managers in the UK”. Content is for the queries sales already hear, not for a thought-leadership calendar.
Lead quality is sampled. If the CRM is a graveyard, we fix the definition of a lead before we fix the CPA target.
Poor fit: six-month brand films aimed at “awareness in the C-suite” with no offer and no next step.