Sectors
Leads that someone will actually take.
We measure booked jobs and qualified conversations. Form mountains are not a KPI here.

Lead generation is a handshake between media and operations. If the diary is full, buying more clicks is vandalism. If nobody answers, buying more clicks is vandalism with a media invoice.
We define a qualified enquiry with you before we set a CPA target. That definition goes in the pack. Cheap leads that cannot be fulfilled are reported as waste, not as “top of funnel”.
Forms, calls, and WhatsApp if you actually use it — instrumented, consented, sampled. We will listen to a sample of calls rather than trust a duration pixel.