Sectors
Catalogues: merchandising is the media plan.
If the feed is wrong, the campaign is a costume. We fix titles, availability and margin bands first.
A catalogue is a buying document. Titles, identifiers, availability, and the products you are willing to sell at a loss on purpose — those decisions are merchandising. Ads only amplify them.
We sit with whoever owns the feed. Diagnostics, exclusions, and a short list of hero lines get budget. Everything else waits.
This is slow, unglamorous work and it is usually where the money is. If you want a redesign of the brand world first, that is another supplier.