Journal
Words we use, as we use them.
Not a textbook. The definitions we will not let slide in a monthly pack.
Conversion. The result you named — purchase, booked job, qualified enquiry. Not a blended event we invented.
CPA. Cost of that result. If the definition of the result changes, the CPA is a new number, not a miracle.
Learning phase. A limited window with a cap. Not a three-month alibi.
Brand. Queries that already include your name. Priced and reported separately when the data supports it.
Modelled. A platform estimate. Labelled in the pack. Not the same as a counted conversion.
Qualified. An enquiry sales or operations will take. Volume without this word is vanity.
Feed. The product file Shopping reads. Merchandising, not a plugin afterthought.
Consent. A real choice. Rejected means dark tags.