Sectors
Memberships described as memberships.
Billing terms on the page. No hidden second month. Paid only where the onboarding path exists.

If it renews, the page has to say so. We will not hide a subscription in a button that looks like a one-off. That is not clever marketing. It is a complaint.
Onboarding has to exist. Buying members into a dead community is a refund machine. We look at the first fourteen days before we look at the ads.
Media is patient: search for people already looking, social for people who will watch a real explanation, email for people who opted in. Churn is a product metric as well as a media metric.