Sectors
Training: syllabus first, then paid.
People think for weeks. We stop the fake clocks and use paid for people who already asked for the outline.
A twelve-week think-about-it cycle is normal for a serious course. Treating it like a flash sale is how you get refunds and chargebacks. We take the countdown timers off and put the syllabus on.
Paid is aimed at people who have already asked for the outline, plus a tight set of search terms. Email exists if the list is lawful. Creative fatigue shows up; we keep a second concept ready.
Landing pages say duration, format, price band if you will share it, and who it is not for. That last line saves everyone time.
Poor fit: “unlimited mentorship” offers with no delivery plan, and webinar funnels that lie about the recording.