Thirty days’ notice is a feature

Annual lock-ins are sold as “partnership”. They are often a way to survive a bad quarter without having the conversation. We would rather have the conversation.

After setup, you can leave in thirty days. We can leave in thirty days. The ads accounts stay yours. That keeps both sides honest: we have to keep being worth the invoice, and you have to keep sending the access and the product truth.

What setup is for

The first stretch is access, audit, the conversion list, the banner, and the 90-day plan. That work has a beginning and an end. It is not a reason to trap anyone for a year. Once the desk is buying, the retainer is month to month because the buying is month to month.

Hostage retainers produce hostage reports. The pack starts existing to justify the lock-in rather than to decide the next pound. We are not in that business.

If you have to trap the client to keep the work, the work is not good enough.

When we walk

If the operator will not let us fix the banner, will not let us sample the calls, will not tell the truth on the page, or wants a guarantee we cannot make, we use the same thirty days. That is the feature working in the other direction. You should want that too.